Nicole has spent over 20 years helping brands find their voice but before she ran her own agency, she was leading commercial deals at ITV. Negotiating, pitching, selling, and shaping campaigns that reached millions.

Today, Nicole proudly runs Wild Bird Marketing, her strategic marketing agency and now, The Fruit and Veg Man Bedford too. She first met the brand through her work… but fell so hard for the people, the purpose, and community connection, she had to step in. 

Fruit and veg wasn’t a pivot it was a pull. The kind of brand you can’t ignore. The kind of work that just feels right. Now, as a multi-business owner, she’s doing what she loves, with people she loves and growing something that’s good from the ground up.

From corporate boardrooms to carrot crates, here’s why it makes sense.

Andy and Nicole didn’t meet through fruit and veg.
They met through a shared passion for helping people sell with confidence, clarity, and heart.

Together, they built Power of Influence, a negotiation, sales and communication training programme for corporate teams, rooted in Andy’s real-world negotiation experience and Nicole’s brand and marketing expertise. Their approach worked. Really well. But something bigger was growing underneath...

They both wanted more purpose. More connection. More real impact. And that’s where The Fruit and Veg Man came in.

Now, they run the Bedford territory together bringing that same mix of energy, empathy, and “let’s get this done” thinking to their local community. Whether it’s a boardroom or a market stall, they believe selling is about trust, stories, and showing up with something people actually need. And this? This is what people need.